Hyro Brand operates this store and website, including all information, content, features, tools, products and services, in order to provide you, the customer, with an appropriate shopping experience (the "Services"). Hyro Brand is supported by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or carry out any other transaction through the Services or when you communicate with us. In the event of a conflict between our Terms and Conditions of Service and this Privacy Policy, the Privacy Policy prevails with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing the Services you confirm that you have read this Privacy Policy and understood what is described regarding the collection, use and disclosure of your information.
The personal information we collect or process
When we use the term "personal information" we refer to information that identifies or is reasonably linked to you or another person. Personal information does not include information collected anonymously or anonymized. We may collect or process the following categories of personal information, based on your interaction with the Services, where you live and as permitted or required by applicable laws:
- Contact details including name, address, billing address, shipping address, phone number and email address.
- Financial data including credit card, debit card and financial account numbers, payment data and transaction details.
- Account data including username, password, security questions, preferences and settings.
- Transaction data including the items you view, add to cart, purchase, return or remove, and past transactions.
- Communications with us including the information you include in your communications with us.
- Device information including the browser, connection network, IP address and other unique identifiers.
- Usage information including information regarding your interaction with the Services.
Sources of personal information
We may collect personal information from the following sources:
- Directly from you, for example when you create an account, use the Services or communicate with us.
- Automatically through the Services, via your device and the use of cookies and similar technologies.
- From our service providers who collect or process your personal information on our behalf.
- From our partners or third parties.
How we use your personal information
Based on how you interact with us or which Services you use, we may use your personal information for the following purposes:
- Provide, personalize and improve the Services: process payments, fulfill orders, manage your account, arrange shipping and create a personalized shopping experience.
- Marketing and advertising: send you promotional communications via email or message and show you relevant online ads.
- Security and fraud prevention: authenticate your account, ensure secure payment and counter fraudulent or harmful activities.
- Communications with you: provide customer support and maintain our business relationships.
- Legal reasons: in compliance with applicable laws or in response to valid legal proceedings.
How we disclose personal information
In certain circumstances we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:
- With Shopify and other providers who perform services on our behalf (IT management, payment processing, analytics, customer support, storage, fulfillment and shipping).
- With commercial and marketing partners to provide you with services and ads, in accordance with their privacy policies.
- When you ask or authorize us to disclose certain information to third parties, for example to ship your products.
- With our affiliates or within our corporate group.
- In connection with a commercial transaction or in compliance with legal obligations, to enforce our terms or to protect our rights.
Relationship with Shopify
The Services are powered by Shopify, which collects and processes personal information relating to access and use of the Services in order to provide and improve them. The data you submit to the Services may be transmitted and shared with Shopify and third parties who may reside in countries other than yours. For more information you can consult Shopify's consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users and the privacy portal at https://privacy.shopify.com/en.
Children's data
The Services are not suitable for use by minors and we do not knowingly collect the personal information of children below the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided us with their data, contact us to request its deletion.
Data security and retention
No security measure is perfect or impenetrable and we cannot guarantee "absolute security". We recommend using only secure channels to communicate confidential information to us. The retention period of personal information depends on various factors, such as the need to maintain your account, provide you with the Services, fulfill legal obligations or resolve disputes.
Your rights and choices
Depending on where you reside, you may have one or more of the following rights relating to personal information:
- Right of access/knowledge to your personal information in our possession.
- Right to deletion of your personal information.
- Right to correction of your personal information.
- Right to portability to receive a copy of your data and request its transfer.
- Management of communication preferences, with the ability to unsubscribe from promotional emails at any time.
If you reside in the United Kingdom or the European Economic Area, you may also object to or restrict processing and withdraw consent. You will not suffer any discrimination for exercising these rights; before processing requests we may need to verify your identity.
Complaints
If you have complaints about how we process your personal information, contact us at the details provided below. Depending on where you reside, you may have the right to refer your complaint to your local data protection authority.
International transfers
We may transfer, store and process your personal information outside the country in which you reside. In the event of a transfer outside the European Economic Area or the United Kingdom, we will rely on reliable transfer mechanisms such as the European Commission's Standard Contractual Clauses.
Changes to this Policy
We will update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory purposes, by changing the "Last updated" date.
Contact
If you have questions about this Policy or to exercise your rights, write to us at info@hyrobrand.com or contact us at Via Canal Grande, RA, 48018, IT. For the purposes of applicable data protection laws, we are the controller of your personal information.